February 26th 2023

Developed and painted entirely by hand, our in-house design team has put a lot of time and care into creating this pattern design through various tests and stages. Inspired by a combination of Middle Eastern tiles and the colours of different Jordanian spices, the idea was to create a design that evokes the warm and dreamy vibe of summertime.

For a fresh balance of opposing elements, we added some texture to the fluid pattern design by printing it on crisp 100% cotton seersucker from Italy and turned it into our all-time favourite Gioia shirt.

The result speaks for itself and makes a true summer companion. Discover it here or see for yourself in our Munich & Berlin retail stores!