The Camargue is known for its iconic white horses,
though few arrive in the world that way. They are born dark, almost black and slowly transform over the years, changing characteristics, becoming symbols of the region. A reminder that character is never instant, it is something that evolves with time. The same philosophy lives within the SS26 HOLIDAY capsule.
Lightweight shirting softens with every wear. Silhouettes become more relaxed under the southern sun. Jerseys, textured embroidery, stripes and checks echo the landscape’s contrasts, while fringed shorts, towels and caps belong to afternoons that stretch longer than expected. The Camargue asks for patience. Not every landscape reveals itself at first glance. A place where land surrenders to water, where salt catches the afternoon light, and where movement feels guided by the wind rather than the clock. Here, the days unfold slowly, between reed fields, dusty trails and endless horizons. A quiet rhythm shaped the SS26 Holiday Collection.
Nothing feels rushed.
Along the marshlands, the horse guardians continue traditions that have shaped this region for centuries, guiding semi-wild white horses and black bulls through water and salt flats with remarkable ease. Their uniform is purpose driven. That same balance between utility and refinement defines the Holiday SS26 capsule approach. Styles designed to move freely, age beautifully and accompany every part of the journey, from early mornings on horseback to long dinners as the sun disappears behind the reeds.
