OUR JOURNEY
Ever since the journey of A KIND OF GUISE started in 2009 in Munich, exploring diverse cultures and drawing inspiration from our travels has been at the heart of our brand. Each year, we present two seasonal collections inspired by a specific country or culture, from Ghana (SS20) to Colombia (SS22), from Jordan (SS23) to Iceland (AW23).
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Our travels allow us to learn about and appreciate different cultures, providing rich sources of inspiration that enable us to create collections reflecting the beauty and complexity of the places we visit. The cultural exchange broadens our perspective and enhances our awareness of the beautiful world we live in.
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COLLECTIONS
Our collections are not just about clothing but about celebrating the craftsmanship, cuisine, history, art, nature, and environment of each place. By telling the stories and showcasing the unique aspects of these cultures to our community, we aim to inform and inspire, allowing them to dive into these cultures as we do.
DISCOVER COLLECTIONS
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CRAFTMANSHIP
At A KIND OF GUISE, craftsmanship is the foundation of all good design. This principle drives us to create timeless, high-quality garments through refined techniques that blend innovation with tradition. Guided by our motto "Quality Over Quantity," our focus is to create companions for life that are contemporary yet timeless, classy yet functional.We achieve this by producing our goods locally with specialist makers in Germany and family-run manufacturers in Northern Italy, ensuring exceptional quality and responsible production.
Quality & Service
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Cuisine

Gathering around meals has always brought people together, a timeless practice 
that A Kind of Guise cherishes. Through food, we build connections, share stories, 
and create lasting memories.

The cuisines teach us about the cultures we visit, starting at the market where local produce and specialties are sold. From traditional to contemporary, from simple to elevated, we appreciate food and the rich experiences it brings. This conviction is why we have also started our latest community event series, called Pappagorgia.

Community
For over 15 years, community has been the driving force behind A KIND OF GUISE's innovation, growth, and international success. Our loyal following allows us to
be stocked around the world in boutiques and department stores, as well as our retail locations in Berlin and Munich. Constant exchange and feedback from customers flow into the development of new products and services. We are grateful for the support and engagement of our community, which continues to inspire us. Together, we look forward to many more years of shared experiences and mutual growth.
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SOUVENIR SHOP
Our recurring non-profit project, Souvenir Shop, embodies our passion for culture and craftsmanship. Since 2022, this initiative has brought back products from our travels, highlighting the distinctive culture and skills of the communities we visit. We source these items from local markets, small companies, communities, and artisans, showcasing the rich heritage and expertise of their makers.We celebrate this craftsmanship and highlight the immense effort, patience, and skill involved in each creation to our community, striving to help preserve these traditional skills. Profits from these sales are donated to organizations in the country of inspiration, supporting local causes and giving back to the communities that inspire us.
To the SOUVENIR SHOP
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Our signature projects celebrate craftsmanship from every angle, embracing both textile and non-textile endeavours. Whether it’s upcycling, rediscovering old-school techniques, or exploring the latest innovations, we dive into a variety of projects that highlight the artistry and skill behind each creation. From breathing new life into forgotten methods to finding fresh uses for old materials, our projects showcase unique and meaningful approaches to craftsmanship. By working together with artisans and other crafters, we highlight their expertise and dedication, bringing their exceptional skills to the forefront. These endeavours reflect our commitment to honouring and advancing the art of craftsmanship.
DISCOVER Signature Projects
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