Craftsmanship
At A KIND OF GUISE, craftsmanship is the foundation of all good design. This principle drives us to create timeless, high-quality garments through refined techniques that blend innovation with tradition. Guided by our motto "Quality Over Quantity," our focus is to create companions for life that are contemporary yet timeless, classy yet functional. We achieve this by producing our goods locally with specialist makers in Germany and family-run manufacturers in Northern Italy, ensuring exceptional quality and responsible production.
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Quality Over Quantity
We stand firmly by the motto "Quality Over Quantity." Our focus is on producing exceptional garments that stand the test of time, rather than mass-producing items that lack longevity. This philosophy guides every aspect of our design and production processes, enabling us to use time-tested and handmade techniques such as hand-knitting, hand-looming, and hand-crocheting.
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Local Production

Embracing the philosophy of "Think global, act local," we strive to produce our goods locally, partnering with more than 10 specialist makers in Germany and family-run manufacturers in Northern Italy. Whether it's a six-hour train ride to northern Germany or a beautiful five-hour road trip over the Alps, all partners are close to our headquarters in Munich. These partners are chosen for their dedication to craftsmanship and expertise, ensuring quality and responsible production.
High-Quality Fabrics
For fabrics, we work with long-time partners from more than 10 European countries, known for their high standards and responsible practices, while benefiting from their close proximity. These partners include Scottish Harris Tweed, Swiss EtaProof®, and German Steiff® teddy-bear furs. Additionally, we incorporate tech fabrics from South Korea and Japan. Our focus on quality allows us to use meticulous and traditional techniques such as hand-dyeing, ancient wood printing, and sun-drying. For our country-inspired collections, such as Kente from Ghana, we incorporate these fabrics to celebrate local craftsmanship.
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Service

We are dedicated to enhancing and expanding our service, both through our webshop and in-person at our stores. Our team is committed to providing personalized and attentive service, ensuring a seamless shopping experience. From helping customers find the perfect piece to offering styling advice and after-sales support, we aim to exceed expectations at every touchpoint and continue to develop new experiences and practices for better service. Our ultimate goal is to create a welcoming environment where customers feel valued and well-cared for, fostering lasting relationships based on trust and satisfaction.