This is why we would like to say thank you. To our customers across the globe, thank you for your unwavering support – you are at the heart of everything we do. Your belief in our vision inspires and drives us forward.

To our producers, suppliers, and everyone who contributed their skills and expertise – thank you for your invaluable partnership. The year began with ideas brought to life, from the Patchwork Project’s unique cardigans to Little Guise: Edition 1 and the Chinchero Belts, each enriching our story. Inspired by contrasts—from Albania’s coastline to Peru’s floating islands – we embraced the balance between preservation and progress.

Back home, the Threads of Destiny capsule transformed a wedding suit request into a refined expression of creativity and craftsmanship. Meanwhile, our sister company AKOG HOTEL GROUP launched A KIND OF WINE, a biodynamic and natural wine project that brought craft and creativity together through collaborations with winemakers and artists. The new event series, called Pappagorgia, celebrates connection by bringing people together to share stories, meals, and ideas. A defining moment of 2024 was the opening of our new Munich store. Situated in our hometown, this space embodies who we are and where we aspire to go. Combining timeless design with local materials, it bridges tradition and innovation—a place to connect, explore, and experience the essence of A KIND OF GUISE firsthand. This year also marked 15 years of A KIND OF GUISE. True to our philosophy, we’ve chosen to celebrate this milestone with patience and intention. The big festivities will come in time, just as they should. So, once again, thank you for walking this path with us. The best is yet to come, and we’re excited to continue this journey together.

Your AKOG Team