Intro: The Morochuco Shirt
September 1st 2024

The Morochuco Shirt pays homage to both exceptional craftsmanship and the rich cultural heritage of Peru. Named after the legendary Morochuco horsemen of the Peruvian Andes, this shirt embodies the resilience, skill, and deep cultural pride of these iconic riders. Known for their unmatched riding abilities and strong connection to their land, the Morochucos inspire a design that is both timeless and full of character.

A standout feature of the Morochuco Shirt is the intricate marigold embroidery, designed in-house for our AW24 collection. The marigold, a flower native to South America, holds deep cultural significance in Peru. Its vibrant colors are more than just aesthetically pleasing; it symbolizes life, death, and the cycle of renewal.

Crafted from 100% pure lyocell, the Morochuco Shirt offers unmatched comfort with its smooth, lightweight feel, making it perfect for any occasion. The fabric, sourced from Italy, ensures the highest standard of elegance. With features such as a sharp collar, adjustable cuffs, and a western yoke, this shirt seamlessly blends traditional and contemporary styles, making it a distinctive addition to the collection.

Discover here.